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Brand Campaigns & Strategy

2026 Web Accessibility Litigation Report

Fed up with citing competitor data to prove market trends, I led the development of AudioEye’s first proprietary litigation report. I shifted the focus from static statistics to actionable business intelligence, creating a high-authority asset that moved the narrative from 'impressive data' to 'indispensable strategy' for our E-commerce and Enterprise ICPs.

AudioEye Report •

The 2026 Web Accessibility Litigation Report | AudioEye®

A great example of the "derivative atomization" strategy employed at AudioEye.

The 2026 Web Accessibility Litigation Report was a gargantuan piece of many data points. Most relevant to our buying audience were the insights surrounding E-commerce businesses. I quickly worked to create a shorter, easily digestible version of the full report aimed toward our E-commerce ICP. While the full version of the report lends AudioEye authority and credibility, the shorter "atomized" pieces act as more direct guides to specific audiences.

2025 Holiday Retail Guide

I developed the 'Locking the Door' narrative to pivot the holiday retail conversation from technical compliance to realized revenue. By positioning an inaccessible website as a literal barrier to 25% of holiday shoppers, I created a high-conversion campaign that aligned digital accessibility with Q4 bottom-line goals for our E-commerce partners.

Inclusive Design & Market Enablement

Beyond campaign execution, I build foundational resources that bridge the gap between technical compliance and market authority. These guides serve as strategic touchpoints for Sales, Design, and Product teams to ensure universal accessibility is a core business driver.