My philosophy: 

• Friction is a choice. Good copy makes things smooth, but great copy makes the journey delightful. 
• Accessible universal design is a must for digital brands. It creates all-around better experiences and products when included from the get-go. Digital accessibility is not an add-on. 
• People buy with emotion and justify with logic. You need both data and empathy to convert leads. 
• Words matter. Not a surprising point of view from a words lady, but it's the foundation of writing anything that slips past the dead-eyed scroll and into a customer's heart. 

My strengths aren't simply writing crisp headlines. I've been a creative force in one of tech's most complex spaces: digital accessibility. I actively translate dense legal and technical requirements into an empathetic, inclusive voice that builds trust and drives growth. My approach is rooted in creative direction that builds scalable guidelines so global SaaS brands can speak with one heart across every market.  

My job is not just hitting the right word count and calling it a day. The beauty of strategic brand governance is its involvement of many players: design, product, and marketing as one cohesive, cross-functional unit. 

Digital accessibility is often seen as a legal chore rather than a human necessity (or business booster for those taking notes). I worked to pivot our negative brand perception as a digital accessibility company that cuts corners and doesn't care about people with disabilities. 

First, our brand messaging transitioned from boogey-man compliance to genuine connection and storytelling that leveraged both human stories and robust data. Second, I was an executive ghostwriter, specializing in circulating articles that directly addressed our main pain points. 

Our cross-functional efforts resulted in celebrated growth in public engagement, reputation, and closed deals with big brands. 

My inbox is always open. 

Use the form below to send me a message, or email me directly at kjakes13@gmail.com