Copywriting Samples

The 2026 Web Accessibility Litigation Report | AudioEye®

A great example of the "derivative atomization" strategy employed at AudioEye.

The 2026 Web Accessibility Litigation Report was a gargantuan piece of many data points. Most relevant to our buying audience were the insights surrounding E-commerce businesses. I quickly worked to create a shorter, easily digestible version of the full report aimed toward our E-commerce ICP. While the full version of the report lends AudioEye authority and credibility, the shorter "atomized" pieces act as more direct guides to specific audiences.

The 2026 Web Accessibility Ecommerce Litigation Report | AudioEye®

This was a herculean effort that came from one of AudioEye's biggest content pain points: not owning our own data.

Whenever we referred to the legal landscape of digital accessibility, competitor statistics were the only source we had.

I engaged in a "brain-trust" style collaboration (a la Pixar Studios) across multiple teams to bring this to life. Through our legal team, I gained access to a public domain platform to parse through web accessibility lawsuits. I spent some quality time vibe-coding with AI to generate a python program that would parse through all relevant cases and export a spreadsheet. Then, I analyzed the results and created a narrative surrounding the numbers. Finally, I worked with our wonderful design team to bring this report of AudioEye owned data to life.

Sales Page Copy for Dr. Alo

Mistake #1: Buying into Fitness Programs That Prioritize over “Health” Unfortunately, most fad diets, fitness plans, or workout routines are more style than substance these days. The people who share these approaches will claim to have some new “secret” way to help you lose weight, complete with Instagram-worthy workout routines and fancy new meal prep recipes. They’ll get you to think that Health & Fitness is some complicated equation that you can only master if you have just the right formula.