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Brand Campaigns & Strategy

2026 Web Accessibility Litigation Report

Fed up with citing competitor data to prove market trends, I led the development of AudioEye’s first proprietary litigation report. I shifted the focus from static statistics to actionable business intelligence, creating a high-authority asset that moved the narrative from 'impressive data' to 'indispensable strategy' for our E-commerce and Enterprise ICPs.

AudioEye Report •

2026 Web Accessibility Report Results, 100 Days

Wrote and produced AudioEye's flagship annual report on digital accessibility litigation trends, risks, and compliance insights. The report became the strongest-performing content asset in the company's tracked portfolio, generating $85.9K in known influenced pipeline across six sales-accepted deals ($29K closed-won, with $46.9K still active in-pipeline) within its first 3.5 months. It drew 3,840 pageviews and drove meaningful mid-funnel engagement — influencing 10 demos, 10 meetings, 8 free trials, and 20 scanner gate submissions. Traffic volume was 72x higher than a comparable ungated report, demonstrating the impact of SEO-driven topic strategy and cross-channel promotion. The content reached legal, compliance, and executive audiences at the decision-making stage of the buyer journey.
AudioEye Report •

The 2026 Web Accessibility Litigation Report | AudioEye®

A great example of the "derivative atomization" strategy employed at AudioEye.

The 2026 Web Accessibility Litigation Report was a gargantuan piece of many data points. Most relevant to our buying audience were the insights surrounding E-commerce businesses. I quickly worked to create a shorter, easily digestible version of the full report aimed toward our E-commerce ICP. While the full version of the report lends AudioEye authority and credibility, the shorter "atomized" pieces act as more direct guides to specific audiences.

2025 Holiday Retail Guide

I developed the 'Locking the Door' narrative to pivot the holiday retail conversation from technical compliance to realized revenue. By positioning an inaccessible website as a literal barrier to 25% of holiday shoppers, I created a high-conversion campaign that aligned digital accessibility with Q4 bottom-line goals for our E-commerce partners.

Inclusive Design & Market Enablement

Beyond campaign execution, I build foundational resources that bridge the gap between technical compliance and market authority. These guides serve as strategic touchpoints for Sales, Design, and Product teams to ensure universal accessibility is a core business driver.